Opportunities Hidden in the High-End Hardware Market
Release time:
2013-03-30 10:27
Source:
China's Hardware Tools Network points out that the consumption points in the domestic hardware market have shifted in the context of white-hot competition. High-end and intelligent features have become a significant characteristic of the hardware demand market; coupled with the increasingly strong calls for brand building, the domestic hardware industry has been propelled into the ranks of transformation and upgrading.
In today's home decoration, which increasingly demands personalization and integrality, home hardware must not only meet the above-mentioned functionality but also possess eye-catching decorativeness and integrality that complements the overall home decoration style.
The hardware industry is gradually moving from an invisible brand into the consumers' field of vision. Low-price competition, imitation, and OEM production are limited to a certain historical stage. With the development of the industry and the upgrading of competition, improving product technology content, possessing independent patents and designs, and focusing on brand building and marketing are the best choices for long-term enterprise development.
The decorative development trend of home hardware is clearly visible. Home hardware emphasizes its mechanical properties, rust and moisture resistance, and the fatigue performance of moving parts. In today's home decoration, which increasingly demands personalization and integrality, home hardware must not only meet the above-mentioned functionality but also possess eye-catching decorativeness and integrality that complements the overall home decoration style. Take the most common handles, for example. Currently, the market offers not only stainless steel handles but also black, bronze, bright chrome, and pearl nickel with clear lacquer. In terms of styling, there are European, Chinese, conventional, and irregular shapes, meeting the diverse needs of consumers. Furthermore, following the launch of 108,000 yuan pure gold handles in 2008, 2-carat diamond handles were launched at the 2009 International Building Materials and Decoration Expo.
Take the furniture industry, for example. The quality and grade of furniture mainly depend on the selection of hardware accessories. Inconvenience in furniture use is largely due to improper selection or lack of furniture hardware accessories. Industry insiders often say: 'As long as there are corresponding hardware accessories, very complex multifunctional furniture can be made.' Industry insiders say that the value of hardware accessories in furniture accounts for 5%, but the comfort of operation accounts for 85%. This shows the importance of hardware accessories in furniture. Home hardware can be divided into two categories: ordinary and special. The former includes hinges, hinges, slides, etc., while the latter includes bathroom hardware and kitchen hanging parts, etc. Among them, hinges, slides, hinges, and locks are used most frequently in life and are therefore more important. In recent years, due to the continuous improvement of consumer demand, greater demand and higher requirements have been placed on hardware accessories.
For example, the electronic intelligent drawers launched in the foreign high-end cabinet field have achieved a simple "handleless" design for cabinet hardware, "activated at a touch." The use of new dampers and slides has achieved strong load-bearing, no rebound, and no leakage for cabinet drawers, while also extending the service life of dampers and slides. In integrated bathroom design, automatic water temperature adjustment bathroom accessories, card locks, automatic doors, and induction switches are also beginning to Enter people's lives, providing the necessary conditions for the development of home towards intelligence. Intelligence is a major development trend of home hardware. Professional home life is becoming increasingly important to individuals, and the demand for home comfort is also increasing. Now people hope for a lazy lifestyle, requiring hardware to be more user-friendly and intelligent. This is more evident in the cabinet industry, where hardware usage reaches 35%.
Without sufficient capital guarantees, enterprises cannot improve product design and technological content, and copying and accepting overseas enterprise orders for production have become the ultimate choice for enterprise survival. This will inevitably lead to the absence of domestic hardware accessories from the high-end market. Hardware is so important in home furnishing that the hardware accessories of major well-known furniture and cabinet brands are basically monopolized by imported hardware enterprises such as Blum and Hettich in Europe, and the use of German or Italian hardware accessories has become the second largest selling point of furniture after the board material. However, most of the domestic high-end home hardware market and the high-profit Brand market are occupied by imported hardware enterprises.
Home hardware enterprises have deeply realized this point, "Our future goal is to deeply Enter the domestic mid-to-high-end market, and we are already conducting research." A hardware manufacturing manufacturer who has been doing OEM production for a long time believes that due to long-term exports to foreign countries or OEM for foreign companies, many domestic enterprises have very high product quality. "The key is to change the previous practice of focusing on production and neglecting brands, strengthen brand management capabilities and corporate image strategic awareness, so as to achieve the deserved market position." With the booming development of the domestic cabinet, bathroom, and other home furnishing industries, most enterprises have begun to pay attention to the vast domestic market, and export-to-domestic sales has become a key point of enterprise strategic development.
Latest Information
Zhanwang Machinery Co., Ltd., Dongguan
Dongguan Zhanwang Machinery Co., Ltd. is a manufacturer and supplier of various precision mechanical parts, including rubber and plastic machinery parts, pneumatic and hydraulic machinery parts, precision shafts, piston rods, standard chrome-plated bars, guide columns, uprights, guide pillars, rollers, etc. We provide surface treatments such as super mirror polishing, hard chrome plating for different specifications of precision mechanical parts and various molds. We also offer additional surface treatments such as tempering, medium and high-frequency quenching, nitriding, and blackening for mechanical parts. Our factory is equipped with large CNC lathes, ordinary lathes, external cylindrical grinders, centerless grinders, and milling machines, enabling us to process and manufacture various special mechanical parts. We offer free pick-up and delivery with competitive Price.
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